Webit Awards25 April 2017

Best Use of Mobile for Advertising or Marketing


Best Use of Mobile for Advertising or Marketing is recognizing the most creative decisions in the mobile advertising and marketing sector, which is evolving at great speed.

This includes various creative and innovative campaigns that are emerging through the use of mobile technology.

During the Webit Awards Ceremony, we will reward the Best Use of Mobile for Advertising or Marketing both for Bulgaria and Central and Eastern Europe (CEE).

Winner for Bulgaria

E-Act Creative Digits
for: Exponat

Finalists: E-act Creative Digits - Exponat, United Partners - VMware Bulgaria VR Experience, NEXT-DC Holiday Songs, bTV- The Farm Viber stickers

Eligibility

This award category is open to all companies in mobile marketing, creative agencies and mobile media. The nominees will be examples of the most effective and innovative use of mobile in advertising and marketing in 2016 for brands and services, including creating viral content.

The award entrants must demonstrate that the entry has been developed, operated or been available during and up to the end of 2016.

We welcome entries from the public and private sector. The following organisations are examples for eligible candidates, due to the nature of this award, it is by no means exhaustive:
- Digital, Creative, Advertising or Marketing agencies
- Brand and Content Owners & Licensees
- Mobile operators
- Retailers, Commercial Enterprises
- Application& Software Developers

Criteria

The winner will be selected according to the following criteria:
- Innovative use of mobile
- Creative key advertising message
- Level of content interactivity
- Apps and in-app advertising
- Engagement levels and response rated
- Evidence of market success (target audience impact)
- Use of Augmented Reality & Virtual Reality
- Level of responsibility in protecting users from unwanted, obtrusive or offensive content
- How the entry leverages the unique characteristics of the mobile medium
- All entries must be operating and available during and/or until the end of 2016


Entry Deadlines & Key Dates

The Deadline for entries is Friday, 31st March 2017

Winners will be announced at the Webit Awards Ceremony in Sofia Tech Park on 25th April 2017