Marketing &
Innovation
Summit

About the Summit

The future of retail and customer services is all about the connection between business and its client. Recent technological advances open amazing potential for the collection of data about the customer habits and present new tools to focus the marketing more on the recipient of the product, than the product itself.

The aim of Marketing & Innovation summit is to is to give business leaders knowledge about the best ways to connect with the customer in the ever evolving Digital world. Our top level speakers will introduce you to the latest trends in the spheres of Advertising, Brand Strategies, Metrix&Data, Mobile Tech, Personalisation Strategies and Media & Digital Entertainment.

We hope that this way we are contributing to the creation of a better business climate and entrepreneur ecosystem here in Bulgaria, but also in the other regions we are expanding our Webit Community.






AUDIENCE

  • 32% Enterprise executives (advertisers):
    CMOs, CTOs, CIOs;
  • 25% Broadcasters /
    Publishers
  • 26% Ad / Media /
    Digital Agencies
  • 09% Retailers
  • 08% Tech Solution
    Providers
  • 56% Central & Eastern Europe
  • 29% Rest of Europe
  • 06% USA
  • 05% Asia
  • 04% Rest of the World

Previous Attending Companies

Agenda

Day 1: 25 April
Enterprise BLUE Stage

Programmatic & Advertising Track

15:35 - 15:50 Customer Journey through creative content. Engagement vs Scale.

Denise Parkinson Global Entertainment Director, Telegraph Media Group

15:50 - 16:05 Mobile first was Yesterday Today is AI first

Hristo Hristov CEO of Netinfo; Official Representative and Chairman of IAB

16:05 - 16:20 Importance of 'Story' in Storytelling

Graham McDonnell Creative Director, T Brand Studio International - The New York Times

16:20 - 16:35 The rise of 'how to' and the opportunity in solutions

Scott Arpajian CEO, Softonic

16:35 - 16:50 Innovation in Digital Data Activation in Programmatic Media trading – Bid Enrichment

Andrey Khemmelis Deputy GM, Emerging Technology, Iponweb

Digital Entertainment and Media Track

16:50 - 17:05 How Esports & Gaming define Entertainment for Millennials

Arnd Benninghoff EVP, CEO MTGx Digital Ventures

17:05 - 17:40 Discussion panel on Digital Entertainment and Media

Graham McDonnell Creative Director, T Brand Studio International - The New York Times

Jason Jercinovic President & Global Brand Director, Havas Worldwide

Vinay Solanki Head of Commercial Growth Fund, Channel 4

David Lennon Global Creative Director, WSJ. Custom Studios

Mobile, Omnichannel, Personalisation Stream

17:40 - 17:55 Monetize digital & ecommerce in a global enterprise

Dennis Van Heezik Global Head of E-Commerce, Philips Lighting

17:55 - 18:10 Use of customer feedback

Ward Van Duffel VP, Direct to Consumer, LEGO

18:10 - 18:25 How will we sell products when there is no act of purchase anymore

Gael De Talhouet VP Digital Transformation, SCA

Day 2: 26 April
Enterprise RED Stage

Red Stage Host

Mark Turell, Founder, Orcasci; CEO & Founder, Vork

Brand Strategies Track

10:30 - 10:50 SasSy design From thinking big to thinking small

Ditte Hammarström Founder, Snowfire

Emil Sundberg CEO, Snowfire

10:50 - 11:05 The Death of Empathy; why global brand consistency doesn’t matter anymore

Chris Clarke Chief Creative Officer, DigitasLBi

10:55 - 11:10 The Digital Transformation of Axel Springer From print publisher to digital disrupter

Michael Paustian Creative Director and Head of Strategic Product Development, Axel Springer

11:20 - 11:35 What Authenticity Really Means

Aaron Harvey Co-founder & Executive Creative Director, Ready, Set, Rocket

11:35 - 12:05 Panel discussion: Embracing Digital Transformation

Safdar Mustafa Head of Digital Products, AL JAZEERA NETWORK

Cristian Citu Senior Director, Group Digital Strategy, DHL - Global Headquarters

Luisella Giani Digital Director EMEA, Oracle

Grégoire Vigroux Vice-President Marketing of TELUS International Europe

12:05 - 12:20 Winning The Hearts, Minds and Wallets of Digital Consumers: A Case Study In Localization

Nasser Sahlool VP, Digital Strategy, DAC Group

12:20 - 12:35 Today’s Entitled Consumer: Meeting Her Demands

Nick Worth Chief Marketing Officer, Selligent



Partners
Marketing & Innovation Summit

Platinum Partner





Gold Partner





Programatig & Advertising Stream Partner



UNDER THE PATRONAGE OF


THE PRESIDENT OF BULGARIA
THE PRESIDENT OF BULGARIA
THE MAYOR OF SOFIA
THE MAYOR OF SOFIA

WITH THE SUPPORT OF


MINISTRY OF ECONOMY

MINISTRY OF ECONOMY


Webit Fesival is Sold Out