Webit Awards26 June 2018

Best Use of Video for Advertising or Marketing


Best Use of Video for Advertising or Marketing is recognizing the most interesting campaigns using the tool, that have established itself as the go to way to get to the customers during the last century.

This includes various creative and innovative video campaigns.

Eligibility

This award category is open to all private companies and marketing agencies that have launched or incorporated innovative use of video for their advertising/marketing strategies in 2016.The entries must demonstrate creativity, effective use of video in achieving the goals of the competing campaign.

The award entrants must demonstrate that the entry has been developed, operated or been available during and/or by the end of March 2018.

We welcome entries from the public and private sector. The following organisations are examples for eligible candidates, due to the nature of this award, it is by no means exhaustive:
- Retailers and Commercial Institutions
- Consumer brands
- Creative agencies
- Digital marketing agencies
- Mobile Network Operators
- NGOs and Foundations

Criteria

The winner will be selected according to the following criteria:
- Innovation in use of video in marketing/advertising campaign
- Creative idea of the video
- Distribution channel
- Brand/commerce consumer reliability and value to the consumer
- Evidence of impact on brand and commerce consumer engagement
- All entries must be operating and available during and/or until the end of March 2018


Entry Deadlines & Key Dates

The Deadline for entries is May 15th 2018

Winners will be announced at the Webit Awards Ceremony in Arena Armeec on June 26th 2018


Submit your entry