Alexander Grigorov
Brand and Online Marketing Manager at Toyota Balkans; Board Member of BAA
Alexander (Alex) Grigorov has been shaping the digital presence of Toyota Balkans in his role of DigitalManager since 2011. He has transformed the digital face of the company and launched campaigns such as QRiousity; and Toyota WiFi that positioned Toyota in Bulgaria as one of the most innovative and digital brands.
Alex has had extensive experience in the online and traditional marketing. His career, spanning more than 20 years, has been highlighted by his holding various marketing positions with the Bulgarian largest IT and financial institutions and an unique online travel technology company.
He is excellently versed in business and marketing insight with the ability to ascertain and analyze business needs and forecast goals. A business visionary that is up for challenges to achieve better performance and to establish highly successful new business initiatives and ventures.