Damian Blackden

WW Chief Strategy Officer, Maxus

Damian is responsible for leading Maxus’ strategic direction, with a specific focus on technology and data – as well as innovation, which is why he also oversees Metalworks (Maxus’ creative technology division).

He has a broad range of experience spanning digital and non-digital media, as well as ad-tech software development at two start ups.

During his 20+ years in the industry he has launched three digital agency businesses, including the global launch of Annalect, Omnicom’s data and technology division. He’s also managed a local media agency as CEO of UM UK.

This has involved providing CMO level work for advertisers such as Renault Nissan, HP, Sky, Virgin Atlantic, Sony, Microsoft and Vodafone.

Immediately prior to joining the Maxus team Damian ran his own business, Device[9] that provided cookie-less and cross device tracking, which was acquired by Flashtalking in 2015.