As a mini-blog platform, Twitter helps answer one simple question- how can I help you today? In a short 140 character paragraph, you can market yourself, which on the other hand will help you market your business. You can link your website to Twitter and vice versa in order to get fresh entries everyday. By customizing your Twitter page, you can stand out from the rest, and generate more attention towards your personal brand. Remeber that every element of uniqueness will increase your chances of having more followers, and therefore a higher number of potential clients for your business. This is an extremely valuable lesson in incresing the loyalty towards an extablished brand as well as a new launch.