In the last few years new and exciting dimensions have been added to the world of advertising. With the rising importance of the internet, the way people communicate with each other has been altered. The relevance of technologies such as 4G has paved the way for mobile advertising to play a significant role in the way companies communicate with their customers. 
It seems like yesterday, that we used to rely on landlines to keep in touch with each other and get things done. Those days, are now officially gone. The other day I thought about how many people in their early twenties do I know, that still have access to, or use a land line. The answer is none. Everyone uses a mobile phone, but what everyone really wants is a touch screen smart phone. Today our communication channels are as varied as ever. Mobile internet is the driving force behind the revolutionary leap in communication between people. 3G networks are rapidly expanding, and 4G is currently being tested in a few countries. Mobile phones provide advertisers with the dreamt of direct means of communicating an offer directly to the end consumer. The response rates have been staggering, and the effectiveness of mobile advertising has truly altered the way new advertising media is perceived. As a result, more and more companies are now adopting the approach, in an attempt to make the best use of the different options available in terms of advertising. Certain campaigns require specific dimensions, and mobile provides just that. Sometimes the effectiveness of mobile is up to 5 times higher than TV campaigns. They are also cheaper, more precise, highly targeted and effective. Mobile advertising will grow as long as the global telcom industry continues to expand and innovate, until one day convergence will lead to a fully personalized mobile advertising platform to reign above all.