Jide Sobo

Head of Mobile, MEC

Jide is responsible for driving the growth of the mobile channel at MEC. He brings rich experience in mobile with over twelve years of direct industry experience.
In his role as head of Mobile at MEC, Jide is responsible for increasing spend in mobile media, as well as integrating mobile into the wider communications activity within the agency.
Jide started working for mobile operators in 1999 and developed the mobile advertising proposition for 3 UK in 2005. Since that time, he has worked for mobile ad network AdMob and IPG’s full service mobile agency Ansible. He has worked with Webber Shandwick on their Cannes Lions winning work for GSK, as well as with Microsoft, Burberry, Tiffany, MasterCard, Paramount and many others.