Marketing & Innovation Summit

09:15 - 09:45 Opening Show

09:45 - 09:50 Welcome Address

Dr. Plamen Russev Webit Foundation / Executive Chairman and Founder

09:50 - 10:05 Welcome Address

Yordanka Fandakova Mayor of Sofia

10:05 - 10:10 Welcome Address

Markku Markkula President, European Committee of the Regions (CoR)

10:10 - 10:15 Welcome Address

Marieta Zaharieva Head, Bulgarian Small and Medium Enterprises Promotion Agency (BSMEPA)

10:15 - 10:30 Keynote

Dr. Plamen Russev Webit Foundation / Executive Chairman and Founder

10:30 - 10:45 Keynote

Rosen Plevneliev President of Bulgaria

10:45 - 11:00 Future of Payments

Javier Perez President, MasterCard Europe

11:00 - 11:15 Next Generation Cloud

Jonathan Wisler General Manager EMEA, SoftLayer, an IBM Company

11:15 - 11:30 The innovation spark of our time

John Dillon VP Marketing EMEA, Akamai Technologies

11:30 - 11:45 Fireside Chat

Dirk Ahlborn CEO, Hyperloop Transportation Technologies

12:45 - 13:00 Ad Blocking: The State of the Nation

Benjamin Faes Managing Director PBS, Google

13:00 - 13:15 Suppliers must be prepared to fight back to pressure from the buy-side

Artem Rodichev Business Development, Iponweb

13:15 - 13:30 From prospect to First Time Buyer to Loyal Customer

Mariusz Pawelczyk Commercial Director CEE, Sociomantic

13:30 - 13:45 Programmaric Buying: Demystifying 10 myths

Daniel Prümers Business Development, Criteo

13:45 - 14:00 Branded Content: Are you already using unskippable ads?

Hristo Hristov Netinfo / CEO

14:00 - 14:15 Persuasive design in native advertising

Graham McDonnell Creative Director, T Brand Studio International - The New York Times

14:15 - 14:22 Header Bidding – Don’t Believe the Hype!

Tomasz Musial General Manager CEE, Smart Adserver

14:25 - 14:40 Marketing Attribution in 5 Slides

Russell McAthy CEO, CUBED Attribution

14:40 - 14:55 Letting the story drive technology

John Vary Innovation manager, John Lewis

14:55 - 15:10 Cross-Continent Perspective on the truly global mobile market.

Mark Val Founder & CEO, ARX

15:10 - 15:25 O Plus O equals Connected Commerce in China

Atreya Chaganty Senior Vice President, Business Strategy Consulting & Solutions, PCCW Solutions

15:35 - 15:40 Makers of Connected Experience: 5 Keys to Building a Cross Channel Experience

Aaron Harvey CEO, Ready, Set, Rocket

15:55 - 16:10 The Future of Marketing is Cognitive: How to use Artificial Intelligence to build the brand of the Future

Jason Jercinovic Havas Worldwide / President & Global Brand Director

16:10 - 16:25 How to make people notice and talk about your brand

Scot Keith Founder President & CEO, 123west

16:25 - 16:40 Doing Branded Content Right

Melanie Deziel Director of Creative Strategy Time Inc.

16:40 - 16:55 How to create a b2b social business ecosystem to drive leads

Kelvin Lee Director, Social Media Marketing, Thomson Reuters

16:55 - 17:10 Keeping your audience engaged everyday and building your brand over time: keeping the balance

Paweł Tkaczyk Brand Strategist CEO, MIDEA

17:10 - 17:25 Discussion panel: The future of media

Mattias Hjelmstedt Founder MagineTV & Partner, Velspar Holding

Guido Baumhauer Managing Director Distribution, Marketing and Technology, Deutsche Welle

Didier Stoessel Chief Executive Officer and Vice – Chairman of the Board of Directors, Nova Broadcasting Group

17:25 - 17:40 How 8Bit Little Men Launched the Canal+ New Season Grabbing attention in the digital world

Olivier Schaack Director of Creative Services at CANAL+

17:40 - 17:55 Topic to be announced soon

Arnd Benninghoff EVP, CEO MTGx Digital Ventures

17:55 - 18:10 The Rise of Consumer Virtual Reality

Solomon Rogers CEO and Founder, REWIND